Start with grounded help
Use the help center for trial, pricing, migration, and launch-surface guidance that has already been normalized into canonical articles.
Support content should be readable by humans and reliable enough for later AI grounding.
Escalate when needed
If the question touches billing specifics, hardship, permissions, or other sensitive areas, move into structured intake instead of dumping sensitive context into generic text.
If the help article is not enough, the next step should stay visible and specific.