When help content is still enough
Stay in help when the question is still about general trial-start posture, how to interpret ordinary early uncertainty, or how to read category-level readiness risk without forcing a church-specific start decision too early.
Help is useful for reading the category of uncertainty more correctly, not for pretending a church-specific onboarding decision is already complete.
When the question needs a narrower route
Move into guided demo or narrower handling when the question now depends on church-specific readiness ambiguity, migration consequence, stakeholder alignment, or start-path risk that public help cannot settle on its own.
The right route should preserve the real early-journey consequence clearly without implying complete downstream onboarding maturity behind the scenes.